UI/UX Design
Oct 8, 2021

8 Excellent Product Page UX Examples in 2021

Tori Stroup

Image courtesy of Pexels.

No matter what industry you’re in or what type of products you’re selling, the ultimate goal of your eCommerce site is to increase revenue. To do this, you need to take the user experience into consideration.

This means viewing the page from the point of view of your customers. Look at your product pages and ask yourself questions like:

  • Are they able to find the product details that are important to them?
  • Do you make adding products to your cart easy?
  • Can customers see multiple images of your products to help them make their purchasing decision?
  • Do you provide additional details such as rating and reviews to help entice customers?

If you take a look at your own page and can’t figure out what the price is, how to add it to your cart, or what the products are all about -- chances are good your customers can’t either.

There are many different elements you’ll want to incorporate onto your product pages for the best UX experience, consider some of these must haves:

  • Descriptive product names and description
  • Recognizable images
  • Price
  • Clear product options such as size and color
  • An easy way to add items to the cart

To help get you thinking about ways to improve the user experience of your current product pages, we’ve compiled a list of eight great product page examples. Each of these examples have their own unique way of appealing to customers and make the shopping experience simple for their customers.

So let’s dive in!

1. Forever 21

This product page from Forever 21 is a great example of a well-designed UX product page. Forever 21 also did a great job sharing relevant products that may entice the customer to purchase additional products, increasing their revenue opportunity.

Forever 21 does a great job of showing customers a wide range of products in one view without making the browsing process cumbersome. With bold colors and easy-to-follow headers, customers can quickly skim this page and find what they’re looking for. Image courtesy of ContactPigeon.

UX Wins:

  • Bright, bold colors and text help the customer scan through the page with ease and quickly identify what deals are available
  • Product categories are broken down in a linear way by clothing type to make it easier for customers to locate the products they’re looking for
  • There are filtering capabilities to help the customer drill down the specific size and color they want
  • Customers can mouse over products to see them from different angles right from the current page without having to click into each one

Overall, Forever 21 makes it very easy for customers to find the products they need and explore other items without having to navigate too deep into the site.

2. Apple

It probably comes as no surprise that Apple made it onto this list. As one of the most innovative companies out there, Apple knows how to provide its customers with a positive product page experience.

As you would expect with Apple, this page is clean and to the point. You know exactly what you’re looking at and won’t become overwhelmed with choices. Image courtesy of Semrush.

UX Wins:

  • In true Apple style, the page is very crisp and clean but still provides the customer with all the vital information they need upfront
  • The main product focuses are the things Apple users want to focus on, the finish and the storage capacity
  • You can also see there is an easy way to contact an iPhone specialist with any questions or concerns you may have
  • Another benefit to this page is that the customer won’t become overwhelmed by having to choose from multiple upgrades, sizes, or other options right away

Apple keeps it short and sweet for its customers, and that UX style has continued to work for them for years.

3. Kettle & Fire

Kettle & Fire put together product pages that follow various UX best practices, and they did it well. From providing customers with great photography to making ordering clear and concise, someone shopping on this page will have no problem finding and ordering what they need.

When a customer comes to this page, they can quickly and easily identify what the product is and place an order. By making the ordering process as simple and clear as possible, the customer doesn’t have to put too much time and effort into purchasing a product. Image courtesy of Shopify.

UX Wins:

  • Providing real customer reviews gives customers who are trying to choose between two products the opportunity to see what real customers thought about the products
  • The product description is easy to read and highlights some of the most important highlights with bullet points to help them stand out
  • The ordering options are obvious, and the customer can easily tell that they are ordering the right quantity with the right buying option
  • They used great product imagery and have multiple image options to help customers visualize the products they are searching for

Kettle & Fire makes it simple for customers to shop their site, and that’s why they’ve made the list of great UX product page examples.

4. Bellroy

Bellroy makes shopping for a new wallet feel elegant. With excellent product imagery, customers can see what the product offers them and easily purchase with a prominent call to action.

Who wouldn’t want to purchase these wallets? Bellroy does a great job at presenting its products and making them appealing to its customers. Image courtesy of ContactPigeon.

UX Wins:

  • This page loads with a video telling customers about all the most important features of the product, capturing attention right away
  • Below that video, there are various product images to help customers see the product from every angle
  • The “Add to Cart” button stands out on the page and draws a customer’s eyes to it, making it easy for them to purchase
  • The additional product details and illustration at the bottom of the page help to promote other important elements about the product

Bellroy does a great job at providing customers with all the insights they need to make the right decision on what wallet is best for their needs. With detailed imagery and product details, their customers know exactly what they’re purchasing.

5. Fabletics

Fabletics does a great job at creating its product pages with its customers in mind. Fabletics customers can easily get the details they need to make a purchasing decision from crafting catchy copy to sharing eye-catching imagery of real people.

This product page makes it easy for the customer to quickly identify the product they're looking at and see how it fits on people like themselves. This is a great addition to a product page and helps many women feel reassured they will like the way the product fits once they receive it. Image courtesy of Sleeknote.

UX Wins:

  • Fabletics encourages customers to sign up for their VIP program to receive better product pricing, and they do a great job of showing customers the benefits of becoming a VIP on their product pages
  • The description copy on this product page speaks to their audience and will likely intrigue customers who want to “train like a boss babe”
  • The imagery is eye-catching and has an option to see the products on real people of various sizes, which helps the customer see themself in the outfit
  • Including ratings and reviews easily accessible on the page will allow people who still need a little convincing that these products are worth the purchase

Fabletics does a great job at showcasing its products but also at promoting its VIP program and encouraging customers to join for better pricing. These product pages play a dual role for the company, and they do it well.

6. Kombu

Kombu took their product page to a new level and it worked in their favor. It’s not often that you see a product page with little product description and such bold color and font choices, but it all works together to build brand identity.

Kombu proves that product pages don’t have to be boring. When done right, the page design, colors, and personality can add to the user experience and help guide customers to completing a purchase. Image courtesy of Semrush.

UX Wins:

  • This bold page design tells us everything we need to know about the brand and puts the product front and center
  • The white Add to Cart CTA button stands out from the rest of the color block and quickly draws a customers attention
  • It’s easy to tell how to select different product flavors and you can identify what those flavors may be just by the color of the block
  • While the page is fairly simple, it has everything a customer needs to choose the products they want, add to cart, and then check out

This is a great example of a product page that has a lot of personality. Your product pages don’t have to be the boring, transactional pages of the past -- get creative but don’t forget about the needs of your customers.

7. Daily Harvest

Daily Harvest does a great job at keeping things simple, while providing their health conscious customers with the information that’s important to them. A quick snapshot of the ingredients and easy purchasing option make this page standout from the crowd.

Knowing what your customers care about is one of the most important things for designing great UX pages. Daily Harvest does just that by providing customers with the ingredient details they need while keeping their design sleek and appealing. Image courtesy of Daily Harvest.

UX Wins:

  • Daily Harvest customers are concerned about the foods they’re putting in their body and by providing a listing of ingredients this product page is giving the customer exactly what they want to hear
  • The imagery on the page pull together the key ingredients and displays them in a very appealing view, further down on the page (not shown here) there is also an image showing what the smoothie looks like
  • It’s very easy to tell how much the products cost and how existing customers rate the smoothie
  • The Get Started CTA stands out as a bold button on the page, making it easy for people to complete a purchase

Not only does this page give customers a quick view into the products, further down on the page there is a deeper dive into the ingredients, nutritional facts, and instructions on how to blend the smoothie for best results.

8. Rocky Mountain Soap

Rock Mountain Soap let’s it’s customers know exactly what its products are all about and appeal to the audiences who will be purchasing them. By making important information quick and easy to identify, customers know right away whether the product is something they want to purchase.

The simple design of the Rocky Mountain Soap product pages allow customers to get straight to the most important elements. From understanding what the ingredients are to finding products that meet their lifestyle -- this page does it all. Image courtesy of Shopify.

UX Wins:

  • This product page makes it easy for customers to navigate between the product description, ingredients, and how to use details
  • The Add to Cart CTA stands out with enough contrast to grab the customer’s attention
  • Key highlights include icons that help the customer easily identify what each stands for such as GMO free and 100% natural
  • The additional products at the bottom of the page encourage the customer to keeps shopping and find more products they love

By understanding who their customers are, Rocky Mountain Soap is able to put the most important information in front of its buyers. This will help drive more sales and help to attract new audiences looking for these kinds of products.

Put Your Users Experience First and An  Increase in Revenue Will Follow

Having a positive user experience can make all the difference for your eCommerce store. Choosing to ignore the needs of your audiences will result in poorly designed pages that don’t give the customer the insights they need to make a purchasing decision.

By taking time to understand your customers and build pages with their specific needs in mind, you’ll see that an increase in revenue will follow. The easier it is for your customers to find the products they’re looking for and complete a purchase, the more likely they will complete that transaction.